ExcitAds

Here’s a quick one – Twitter has announced a new update which will enable users to share live videos which will start playing at a specific point, as chosen by the sharer. As you can see in the above clip, once you chose a starting point, the video will begin at that moment when you share it. Twitter’s calling the option ‘Timestamps’, and you can use it on either completed broadcasts or live broadcasts still in progress. It’s a clever update – part of the problem with live video content is that it can be quite boring, largely due to the unpredictable nature of shooting live, but also because a lot of people simply  aren’t that great at creating engaging, off-the-cuff content . As such, Timestamps could make Twitter’s live videos more engaging, and more popular, as they effectively enable users to chose specific highlights, as opposed to having to direct viewers to ‘skip to the 1:38 mark’ or similar. From a marketing perspective, the update will also help ...

Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and will spend a significant chunk of their budget acquiring new leads from the Internet. From blogging to pay-per-click advertising, there are plenty of ways to establish a web presence. Most businesses will use multiple techniques in order to maximize results; however, as the years go by a new form of marketing has emerged; viral marketing. We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services. We have compiled 5 examples of  social media marketing  campaigns that went viral to prove just how powerful it can be. 1.  Cadbury’s giant chocolate Facebook thumb 2 When Cadbury’s wanted to boost their Facebook lik...

By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other users. Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, even if you choose to hide your connections from other users, others will still be able to see the connections who have endorsed you (if you have that feature turned on), and the connections they share with you. Step 1:  Tap your profile picture in the top-left corner of the screen. Step 2:  Tap the gear icon in the top-right corner of the screen. Step 3:  Tap “Privacy.” Step 4:  Tap “Who can see your connections.” Step 5:  Tap “Only you” to hide your list of connections from other users. Source

When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further  emphasize posts from friends and family , publishers that hadn’t diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other platforms, found that Facebook was the best place to reach its site’s core audience of women over 30 in middle America. The site shuttered following the algorithm change because Little Things depended on its 17.2 million Facebook fans having frequent and easy access to its content on the social platform. Publishers that continue to thrive in an era when they can’t depend on Facebook traffic have adopted common themes: Diversity of platforms is key, as is showcasing unique content on any and all platforms where people are likely to consume it. BuzzFeed, which initially grew its massive audience on Facebook, doesn’t plan to abandon the platform’s 2 billion-plus person audience, but Michelle Kempne...

Launched last year, Pinterest's Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe's and Ulta Beauty. Now that Pinterest has  moved its Shopping Ads out of testing , the program is available to hundreds of advertisers. Pinterest’s  Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Canada. The ad product allows advertisers to create ads automatically on the platform by pulling images from their product feeds. “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads,” writes Shounak Simlai on the  Pinterest Business Blog.  “Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising.” In addition to offering its Shopping Ads to more businesses, Pinterest says it is testing new  a...

What if I told you that you had unlimited access to a proven e-commerce marketing platform — and it was free to use? You do. YouTube visitors watch almost  5 billion videos  every day. It’s the perfect vehicle for promoting brand awareness and building a loyal following. But its popularity is a double-edged sword. Billions of visitors draw lots of content creators. It can be hard to cut through the clutter and stand out — not just from your competition, but from the content-creator masses as a whole. Thankfully, with the right strategy in place, you can rise above the throngs of eager YouTubers to drive revenue. Because you definitely want to take advantage of YouTube’s selling potential. It is, after all, the  third most visited website  in the world. I’m going to show you how to leverage it like a pro to boost your e-commerce sales. What makes YouTube so effective as a selling tool? In business, it’s better to show, not tell. YouTube is the perfect platform to show...