ExcitAds

Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses. Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses, turning every branded Snapchat selfie into a potential purchase, video view or app download. The Shoppable AR (augmented reality) Lenses are separated into three categories: Website, Video and Install. The Website Shoppable AR Lens, which involves the “Buy Now” button, is defined as the “most shoppable” option by Snapchat, giving advertisers the option to link to a product page within the Snapchat app. The Install Shoppable Lens includes an “Install Now” button that will let users install an app or open the app if it is already downloaded on the user’s device. The Video Shoppable AR Lens allows advertisers to add a “Watch” button to their branded Lens, which could be used to promote a game or movie trailer, a how-...

Allocating dollars to social advertising is a great idea - even amid rising competition, the cost per result for social advertising campaigns is by far the best, in comparison to other forms of digital advertising. The key, of course, is to have a strong strategy, which requires a little more thinking, a little more forward planning before jumping in. In this post, I'll outline the four must-have elements of a strong social advertising campaign. However, before we do that, we need to first establish a clear understanding of where social advertising fits into the buyer’s journey. While social media ads  can  generate conversions, they often don’t receive the credit they deserve due to last-touch attribution, which essentially gives credit to the last ad a user interacts with before they make a purchase. This isn’t ideal when you consider the fact that most social media activity is “top of funnel”, or awareness driven. That’s not to say you can’t structure c...

Your content is poppin’. Polished and proofed, you’ve put this piece of content through the wringer to get it ready. Now all you have to do is let people know where it is and wait for those likes, retweets, and accolades to start rolling in. So you keep waiting. And waiting. Nothing happens. You might have built it, but the users aren’t coming to find it, contrary to the old adage. What gives?  Why isn’t your content (or product) getting the engagement you expected? In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve.  There’s a reason  10% of professional marketers  report social media marketing as the strategy most likely to yield big rewards in 2018. The bad news: sabotaging your brand on social media is easy and potentially irreparable. If your social strategy isn’t getting the kind of engagement you want, you may be committing one of these five self-sabotaging so...

Facebook has quietly added in a couple of new options for Facebook and Instagram Stories which offer some additional functionality, and new considerations for the tools. First off, on Facebook Stories – Facebook’s added in new sticker options which enable you to add in weather and location, but also to  tag friends using the ‘Name’ sticker . he same options are available within Instagram Stories, so they’re not new in a functional sense, but they do add more options to Facebook Stories specifically, giving you additional considerations as to how you use them, and how they can help improve distribution and engagement. According to  The Next Web’s Matt Navarra , Facebook's also looking to add in Instagram Stories-like polls for Facebook Stories soon, which will be another functional update to consider. Facebook Stories still seems to be lagging behind in take up, with most users reporting that the Stories bar at the top if their News Feed generally remains ...